• Concept

    We are professionals in Digital Advertising, E-commerce and Cross Border Trading since 2 decades.

     

    We have led and helped companies across Europe where we accompanied the move from classic non targeted advertising

    towards the programmatic and data driven era.

     

    We organize targeted business meetings where we introduce Technology company founders

    and marketing leaders with each other across markets.

     

    Tech founders can test their traction. Marketing and E-commerce leaders can benchmark solutions

    which will fulfill their needs.

     

    We celebrate Marketing Technology usage through BEST CASES AWARDS and BIG DINNERS, leveraging business cases.

    We help brands showcase smart use of the platforms.

     

     

     

    Networking Coffees

    Business owners are welcoming Digital Marketing Leaders.

    Pitch Sessions

    Short presentations by MarTech owners.

    One And One Meetings

    Meetings of 15-20 mins between MarTech owners and Marketers for direct business connections.

    Networking Cocktails and Afterworks

    Up to 200 invited VIPs from a specific vertical.

    Business Awards Dinners

    Celebrating business cases, expertise, brands, teams, people.

  • Reach out to the 3rd Digital Market in Europe

    This is why you should consider developing your opportunities with French Marketers.

     

    100

    In Billions of Euros it is THE expected figure that will come up for 2019 when Research companies will publish the official French E-Commerce figures by February 2020. The growth will still be a 2 digit number versus 2019 thanks to the growth of mobile sales and subscription based services.

     

    Challenges for E-Commerce Leaders :

    All E-Commerce Managers need to make sure they can follow the trend and adapt their technology stack towards new consumption models, omnichannel strategies, and international development as a lot of consumers are buying more and more on international websites. Efforts must be made in UX design, scalability, multilingual, worldwide shipping, multi-currency, mobile payments, product catalogs, web to store integration, stock management, conversion, marketplace integration ...

    4

    In Billions of Euros it is expected to be the Global Spend on Digital Marketing and Advertising in 2019. 2B€ are spend on Google Search and Display Solutions, 1B on Facebook/Instagram and close to 1B on various French Media Websites and Mobile, other Social Networks and Amazon Advertising Solutions.

     

    Challenges for Marketers :

    All Marketers need to make sure they have the best MarTech environment which will help them grow traffic and optimize sales and awareness. Efforts must be made in tracking and data analysis, campaign management (display, search, social), influence marketing, marketing automation, video (creation and display), Dynamic creatives, attribution, programmatic & media trading, IP TV, Mobile ads, GDPR friendly geofencing, IA & ML ….

  • Agenda of our Next MarTech workshop in Paris

    We will welcome 10 Nordic MarTech owners who wish to grow their business in France in April.

    They will meet with 10 French and European Marketing Leaders who wish to benchmark solutions for their global needs.

    1

    BreakFast

    • Coffee welcome at 8.30
    2

    Pitch session

    • Deep dive into E-Commerce figures in France
    • MarTech pitch 7 mins
    3

    Networking Lunch

    • Testimonial from a Nordic MarTech who succeeded in France
    4

    OneToOne Session

    • All MarTech are meeting All Marketers for 15 mins OneToOne
    5

    Networking cocktail

    • Networking cocktail to finish the Day with additional attendees, B2B Media and Influencers
  • Pascal GAYAT

    Founder & CEO

    Pascal has an extensive experience in Digital Marketing and company growth across Europe since 1996. He successfully launched and accompanied business units and subsidiaries in FR, BE, NL, IT, ES, PT of players such as Softbank Interactive Marketing (US), 24/7 Media (US), Fast Search and Transfer (NO), Overture (US), Yahoo! (US), Tradedoubler (SE). He founded Quamediagroup (FR) and was Deloitte Technology Fast 50 awarded in 2009 with 3000% growth over 3 years.

     

    Since 2016 Pascal has been launching with NetMediaGroup targeted Business Awards for Digital Marketing decision makers, helping them discover the variety of solutions, initiatives, expertise and Innovation in the Video, DataMarketing, Social Media, B2B, Search, Programmatic buying segments. Awards links : www.grandprixvideonumerique.com , www.grandprixmarketingb2b.com , www.grandprixdusearch.com , www.datafestival.paris , www.grandprixsocialmedia.com , www.siliconinnovationawards.com , www.siliconcybersecurityawards.com.

     

    Pascal probably has one of the best Digital network in France, built over the years. He also drives social initiatives for Digital Pioneers and Digital Professionals.

     

    Pascal welcomed 500 MarTech, 150 panel members, 300 Award Winners, 1500 dinner attendees, 1000 conference attendees, 150 speakers in his 10 Events in 2019.

     

    He is a Board member at the Swedish Chamber of Commerce since 2015 and is also animating initiatives for Nordic B2C Brands who want to grow in France with France-Sweden.com

  • Zakia Schou

    Founder & Managing Director of Link to France

    Zakia has more than 20 years of experience in various sectors and companies in France and Denmark, mainly within marketing, communication, events management and sales. She has successfully assisted numerous businesses in entering the French market when working as an Export Advisor at the Royal Danish Embassy in Paris for several years.

     

    She created LINK TO FRANCE at the beginning of 2017 with the mission to provide high-quality export counselling for Scandinavian companies to facilitate their entrance to the French market or to consolidate their presence here. She also assists French companies who are interested in developing their activities in Scandinavia.

     

    During the past three years, Zakia has assisted companies with local recruitment missions, partner- & customer search, specific short-term missions and trade fair assistance, to mention a few. She has an extensive and comprehensive network within retail, ICT, design and architecture mainly in France and Scandinavia.

  • This is the ultimate opportunity to test your traction on the French Market !

     

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